Visual Identity & Design
Count Me In, a civic engagement app required a website that brought some of the app’s functionality to desktop users. The site needed to encourage visitors to download the app by showcasing the spirit of Count Me In. First, I worked to refine the company’s logo. The initial symbol was a waving hand, but I saw an opportunity to communicate civic engagement by combining the waving hand with an implied American flag. After the logo design was complete, I fleshed out the website UI and design. I then worked to refine the mobile app using the newly established visual identity. Count Me In is currently in development.