El Tour de Taco
El Tour de Taco

In October of 2009, my friend and fellow cyclist, Emily, and I decided to hold a bike tour of New York City to find what restaurants make the best taco. The tour was approximately 36 miles long and took the thirty or so riders who came along through Manhattan, Queens, and Brooklyn. The ride received coverage on several cycling blogs and all attendees had a wonderful time.

The logo is a direct nod to the Tour de France logo, except the letter forms are made of guacomole and what was once a cyclist's front wheel is now a taco. Yummy!

Logo, Identity


Client: Self Initiated

Role: Design

El Tour de Taco

A ratings sheet was created for riders to rate each taco as they went along.

El Tour de Taco

The ride also had a twitter page which updated followers on our progress during the ride.

El Tour de Taco El Tour de Taco

For more photos and video from the ride, check the Brooklyn By Bike Flickr page.